Who is tonic apparel​

We are inspired by music, festivals, creativity as well as the people that surround them, Tonic Apparel is a personal dream to express a lifestyle through a brand. “Tonic” was created with music and festival culture in mind.
' A tonic is something that makes you feel stronger, healthier, and less tired. The tonic pitch in music is what we refer to as the beginning and ending note of the scale used to compose a piece of music ‘ …. And the full stop in the logo is a pause, a or the beginning of something new!

Tonic lifestyle​

We represent the festival-goers of today. It is about embracing the culture and the feeling of togetherness a music festival allows one to enjoy. We want to live in a society that lets you express yourself freely without judgement. We wish to connect similar minded creative people who have a massive love for music and letting loose on the dance floor. We aim to create a brand that fully encompasses the spirit of South African music festivals and fashion culture and merge it with everyday fashion We are music festival mad, it's all about the music the vibe... but we are not so keen on the PJS (Post Joll Stress)

Our clothing​

We are a proudly South African clothing brand that is focused on creating and delivering high-quality clothing to the trendy music festival-goers of today. Our products are made with handpicked patterned fabrics, made in small batches to help you stand out in a crowd.Come and be a part of our journey.